Kanye West x APC Collection Revealed

Kanye fans have sat at the edge of their seats for some time now awaiting a new release from the Chi-Town native’s overly-hyped, upcoming clothing line. Seems like he has finally accepted the rejection he’s received from brands like Louis Vuitton. Ye is moving on to another leading French brand, A.P.C. He revealed the menswear…


Street Style: Zhane`

We know how much you all love attention (and the measures some people go to get it. . .) So we decided to profile & pick the brains of the people who are actually attention-worthy. Each week, we’ll go about our daily routines as usual and photograph our potentials as we spot them on the…

last shot

Sneaker Fiend Releases ‘Last Shot Tee’

Chicago-based clothing brand SneakerFiend delivers once again with its Last Shot Tee. The tee illustrates MJ taking arguably the greatest shot in the history of the game to win his final and Chicago’s last championship title.  Check out other releases at sneakerfiendtees.com


Supercold x Royce Original Interview

What actually makes Royce Original an original clothing brand? Well, for starters, founder and lead designer Andre Royce isn’t simply slapping a logo on a t-shirt and selling them to his homies. Royce has actually developed a marketing scheme that involves the creation of a complete women’s line, men’s line, accessories, and eventually even—a fragrance.…